Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages
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چکیده
منابع مشابه
the evaluation and comparison of two esp textbooks available on the iranian market for teaching english to the students of medicine
abstract this study evaluated and compared medical terminology and english for the students of medicine (ii) as two representatives of the textbooks available on the iranian market for teaching english to the students of medicine. this research was performed on the basis of a teacher’s and a number of students’ attitudes and the students’ needs analysis for two reasons: first, to investigate...
15 صفحه اولAntismoking Messages and Intention to Quit — 17 Countries, 2008–2011
Antismoking mass media campaigns can help reduce the prevalence of smoking by discouraging young persons from initiating smoking and by encouraging current smokers to quit. Smoking cessation is a multistage process; intention to quit smoking precedes quit attempts. To assess whether awareness of anti-cigarette smoking information in four mass media channels (television, radio, billboards, and n...
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Background: The elimination of breakfast and the high consumption of low-value snacks are becoming more frequent and common among adolescents. Nutrition is a complex behavioral phenomenon that is associated with the specific cultural and environmental issues of each society as well as psychological features.This qualitative research was conducted to identify factors affecting breakfast consumpt...
متن کاملA Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence
BACKGROUND The Emory Jane Fonda Center implemented the Start Strong Atlanta social marketing campaign, "Keep It Strong ATL", in 2007 to promote the development of healthy adolescent relationships and to foster the prevention of adolescent dating abuse among 11-14 year olds. OBJECTIVE A formative evaluation was conducted to understand whether messages directed at the target audience were relev...
متن کاملFormative research to develop theory-based messages for a Western Australian child drowning prevention television campaign: study protocol
INTRODUCTION Worldwide, children under the age of 5 years are at particular risk of drowning. Responding to this need requires the development of evidence-informed drowning prevention strategies. Historically, drowning prevention strategies have included denying access, learning survival skills and providing supervision, as well as education and information which includes the use of mass media....
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ژورنال
عنوان ژورنال: Social Marketing Quarterly
سال: 2013
ISSN: 1524-5004,1539-4093
DOI: 10.1177/1524500413506004